"One of the reasons we chose the Hugmetight is the unisex element," explained designer Bliss Lau. "The Kooples has a genderlessness to their collections, with women's suits that match the men's. The Hugmetight makes perfect sense because it's named after an old term for a sweater vest and, in essence, the design traces lines of the vest on the body."
"Kooples called me out of the blue," Lau continued, on how the collaboration came about. "[Founder] Laurent [Elicha's] wife had seen my chains in Italian Vogue and bought one from my Web site. Each time she wore it he liked it more and more, and they decided to give me a call and offer the collaboration."