Rebecca Minkoff's spinoff men's accessory line, Ben Minkoff, is introducing a new blog on Tumblr today.
Content on "Ben There Done That" -- which can be found at benminkoff.tumblr.com -- will contain updates and reviews on underground music shows, men's street style photos, the latest hotspots in New York City and Los Angeles, YouTube videos of interest and quotes from fashionable, high-profile men.
"Similar to our approach for Rebecca Minkoff, social media and the need for our brands to exist and flourish on popular destinations such as Tumblr has become the forefront of many of our marketing endeavors. Today, if you want your brand to succeed, presence on the web is just as important as presence on the shelves," chief executive officer Uri Minkoff told WWD.
The social media-centric brand, which just introduced men's accessories into the fold for spring 2011, bills the online portal as a way to "speak to the modern man," and members from both the men's and women's teams will pen posts regularly.
"The Ben Minkoff Blog is only a first step in a wider strategy we plan to implement to identify and connect to the men who define the Minkoff Man online," Minkoff said.
Content on "Ben There Done That" -- which can be found at benminkoff.tumblr.com -- will contain updates and reviews on underground music shows, men's street style photos, the latest hotspots in New York City and Los Angeles, YouTube videos of interest and quotes from fashionable, high-profile men.
"Similar to our approach for Rebecca Minkoff, social media and the need for our brands to exist and flourish on popular destinations such as Tumblr has become the forefront of many of our marketing endeavors. Today, if you want your brand to succeed, presence on the web is just as important as presence on the shelves," chief executive officer Uri Minkoff told WWD.
The social media-centric brand, which just introduced men's accessories into the fold for spring 2011, bills the online portal as a way to "speak to the modern man," and members from both the men's and women's teams will pen posts regularly.
"The Ben Minkoff Blog is only a first step in a wider strategy we plan to implement to identify and connect to the men who define the Minkoff Man online," Minkoff said.
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