Recent Posts
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WWD Postcard: Rafe Totengco
POSTED 4:12PM ET | Nov 19 2009 -
Miller Time
POSTED 9:43PM ET | Nov 10 2009 -
Pots O' Gold
POSTED 10:12AM ET | Nov 9 2009 -
Designing for Dancing Stars
POSTED 9:57AM ET | Nov 9 2009 -
Hints of Better Days Ahead for NYC Retail
POSTED 6:03PM ET | Nov 6 2009 -
Mind Games With 'Idiot Savant'
POSTED 4:48PM ET | Nov 6 2009 -
Rear Window with Illustrator Matteo Pericoli
POSTED 5:02PM ET | Nov 5 2009 -
Testing the 'American Fashion Cookbook'
POSTED 7:13PM ET | Nov 2 2009 -
Night Rider on Broadway
POSTED 6:21PM ET | Oct 30 2009 -
Women and Changing the World
POSTED 5:11PM ET | Oct 29 2009
WWD recently asked a lot of very smart people when the recovery would begin and what would precipitate it. Not surprisingly, few were able to predict the "when" and "what" with much certainty or commitment, and a few even had the candor to admit they had no idea. One source, who politely opted out when asked for an on-the-record comment, said, "The patient will get better when he stops being so sick."
That means that we're about to be swamped, and possibly hosed, by a tidal wave of earnings results. They're not going to be pretty, but neither will they be quite as ugly as they appear at first. Let's hope all these earnings guidance revisions have prepared us properly. But how can we get a firm grasp on what these numbers mean and overcome numerical sensory overload?
A year ago, in a page-one story headlined "Bad and Getting Worse: Retailer Worries Spiral as Comp Sales Stumble," WWD reported on a very disappointing December 2007 during which 27 of the 41 stores tracked suffered same-store sales declines. Mass merchants, on average, moved up 1.1 percent, but specialty stores tracked down 3 percent and, even with increases at Neiman Marcus and Nordstrom, department stores lost 5.4 percent. Sales weren't quite as bad as expected, but the story warned of "a recession -- or 'recession-like' conditions -- as consumer spending slows to a crawl."
The story made no mention of fuel or gasoline, but it did take note, ominously enough, of a possible acquisition of "beleaguered mortgage firm Countrywide Financial Corp." Moody's Investors Service analyst John Lonski warned of a tough 2008 "until the labor market firms" and of the smallest expansion in consumer spending -- 2 percent -- since 1991.
Ah, the good old days!

