Project 8a, an offshoot of Lower East Side boutique Project No. 8, will open its doors inside the wallet-friendly hotel this summer.
Like its downtown counterpart, Project 8a will feature men's and women's clothes and accessories from labels like VPL, Tom Scott and Margiela. In addition, the new boutique will stock a sizable selection of home and travel accessories as well as a limited edition clothing line co-designed by 8a and Ace.
"[The clothes are] something that might be necessary last minute, or something you would be surprised and happy to find in a 'hotel shop,'" said Brian Janusiak, who owns both boutiques with Elizabeth Beer. For Janusiak, that includes the unisex Project 8a x Ace x Mackintosh Raincoat, which at $850 retail is roughly the price of an eight-night stay in one of the hotel's modest suites.
Ace Hotel, 20 West 29th Street; 212-679-2222; acehotel.com