Woodstock at 40: The Making of the Myth

Jann Wenner, owner and editor of Rolling Stone, didn’t even go to Woodstock. Associated Press didn't predict the party of the century either.

Some historical events are palpably momentous from the second they occur. Pearl Harbor. The fall of the Berlin wall. The first time man walked on the moon.

The Woodstock Music and Art Fair, which celebrates its 40th anniversary this weekend, wasn’t one of them.

Jann Wenner, owner and editor of Rolling Stone, the preeminent music publication of the age, didn’t even go.

“Who wants to come to New York in August?” he says of the festival, which took place at Max Yasgur’s 600-acre dairy farm in the Bethel area of the Catskills from Aug. 15 to 17, 1969. “I lived on the West Coast then. I’d seen Jimi Hendrix three or four times already. I’d seen more than enough of the Grateful Dead.”

The New York Times was barely paying attention to the concert and got its big front-page wrap-up from a reporter named Barnard Collier, who went there on his own dime, called his editors at the paper and recalls saying something along the lines of, “You’re making a big mistake not devoting more resources to this.” (As he remembers it, they hastily sent up a couple of other staffers on the second day, when the crowds were simply too big to ignore.)

Nor did the Associated Press predict the party of the century, which is why many of the images it syndicated to publications like Life Magazine came from a 19-year-old intern named Lawrence Kramer, who’d never had a photo assignment before and presumably got the job because no one else wanted to go. “You’re a little spoiled if Woodstock is your first assignment,” says Kramer (now a digital media consultant). “But at the time, no one really knew it was going to be a story.”

Even after Janis Joplin; Crosby, Stills, Nash & Young; Arlo Guthrie; Jefferson Airplane, and Carlos Santana finished their sets, few in the mainstream media (as it’s now called) heralded the weekend in Upstate New York as the most important rock ’n’ roll event of all time (or the signature cultural event of the Sixties).

Partly this is because Woodstock was, logistically speaking, a total disaster. Nearly 200,000 tickets were sold, and between 400,000 and 500,000 people showed up, according to Time magazine. The traffic jam leading up to the fairground was described by Rolling Stone’s man on the ground, Greil Marcus, as an epic mess comparable to the famous scene in Jean-Luc Godard’s New Wave film “Weekend.”

Then came the rain, the mud, the food and water shortages and the “brown acid” circulating throughout the crowd, which sent many to the makeshift infirmary. “It was hot and uncomfortable; there was no sanitation; people were sick; it was really bad,” Marcus remembers.

Of course, few people now remember Woodstock as the world’s worst traffic jam, a standoff in which the 346 police officers walked off the job just before the festival’s scheduled start, or a concert at which helicopters flew overhead, dropping fresh clothes into the wet crowd. It’s become something larger, vaguer and more symbolic — a kaleidoscopic fashion show for the Sixties characterized by groovy music, peace signs, fabulous clothes and endless free drugs. But at the time, the indignities people suffered at the festival dominated headlines and overshadowed the tremendous accomplishment of gathering all those kids in one place for the biggest concert ever.

“400,000 Jam Rock Festival in the Catskills” read the headline for The Washington Post’s first front-page story on the affair. That article didn’t even mention the bands playing the festival until nearly a thousand words had been devoted to car troubles, sick attendees and the boy who died when he fell asleep in a sleeping bag on a farm nearby and got run over by a tractor (one of only two people who died out of close to half a million).


  • 1
  • 2
Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false