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Uniqlo Flagship Opens in Paris

The inauguration party of Uniqlo’s flagship in Paris brought a distinct Japanese flavor with a sake ceremony hosted by founder Tadashi Yanai.

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JAPANESE TOAST: The inauguration party of Uniqlo’s flagship store in Paris brought a distinct Japanese flavor with a sake ceremony hosted by founder Tadashi Yanai and actress Lea Seydoux, one of the faces of Uniqlo in France, to bring good fortune. 

 

The ceremony involves breaking the lid of a sake barrel and serving the brew to everyone present. Before donning a red-and-white kimono, Seydoux said she’s has three movie projects lined up with directors Rebecca Zlotowski, Djiamshev Usmonov and Amos Gitai. “Yes, as you can see I am very busy,” she laughed. Up-and-coming Chinese video artist Yi Zhou said she’s working with musician Pharrell Williams on a film titled “The Ear.” 

 

Designer Kenzo Takada, who dropped in to shake hands with Yanai, said he was proud of being Japanese. “This is great,” he said, as he pointed to the glass-and-steel store and the much-awaited +J collection. But Uniqlo added a Swedish accent, tapping pop singer Lykke Li for an in-store concert.

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