TV's Leading Ladies

Emmy-nominated actresses for best comedy and drama series shows ranked by their Q Scores.

The 60th Primetime Emmy Awards show is Sunday, and WWD took a look at some of Emmy’s favorite actresses with the help of Manhasset, N.Y.-based Marketing Evaluations Inc.’s Q Scores. The scores “can often reflect the strength of a bond between an actor and a viewer,” said Francine Purcell, vice president of the firm’s Q Score Services. Scores were pulled from Marketing Evaluations’ most recent Summer 2008 Performer Q study. Respondents are drawn from more than 40,000 U.S. households. Positive Q Scores were derived from respondents who were familiar with an actress and then stated that she is one of their favorites. In other words, 41 percent of respondents who know of top-ranked Mariska Hargitay said she was one of their favorites.
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