Travel & Leisure threw a party for 300 at mad.61 in January celebrating its first issue under editor in chief Nancy Novogrod. The party, which sources estimate cost between $30,000 and $40,000, had an eclectic guest list, including Evelyn Lauder, Mort Janklow, Sheila Metzner, Tama Janowitz, Carl Bernstein and Carrie Donovan.
"There's not anything done without expecting to generate business, but that said, it was a PR, celebratory thing, and it worked. It should pan out with some additional pages," said Travel & Leisure publisher Richard B. Barthelmes.
"There's not anything done without expecting to generate business, but that said, it was a PR, celebratory thing, and it worked. It should pan out with some additional pages," said Travel & Leisure publisher Richard B. Barthelmes.
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