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The Six-Figure Schmooze

NEW YORK -- Let's party.That's become the rallying cry of the fashion publishing industry, even as some magazines watch ad pages plummet, circulation fall and heads roll.One day Anna Wintour's jetting off with a legion of Vogue editors...

Travel & Leisure threw a party for 300 at mad.61 in January celebrating its first issue under editor in chief Nancy Novogrod. The party, which sources estimate cost between $30,000 and $40,000, had an eclectic guest list, including Evelyn Lauder, Mort Janklow, Sheila Metzner, Tama Janowitz, Carl Bernstein and Carrie Donovan.

"There's not anything done without expecting to generate business, but that said, it was a PR, celebratory thing, and it worked. It should pan out with some additional pages," said Travel & Leisure publisher Richard B. Barthelmes.
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