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The Magic Number

MILAN — Carla Sozzani, never content with the status quo, is at it again.After altering Milan’s retail landscape more than a decade ago with the opening of her designer boutique 10 Corso Como, she’s now turning her eye toward...

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A 3Rooms suite.

Photo By Mauricio Miranda

MILAN — Carla Sozzani, never content with the status quo, is at it again.

After altering Milan’s retail landscape more than a decade ago with the opening of her designer boutique 10 Corso Como, she’s now turning her eye toward an intimate hotel project located in the same sprawling space as her store, gallery and restaurant.

Only don’t call 3Rooms a hotel.

"It’s a bed and breakfast," Sozzani says. "I’ve always been attracted to doing something like this because I really like the concept of a personal retreat — a home away from home."

Like its name, the so-called B&B is made up of three apartments spread over three floors in a traditional Milanese-style palazzo, with the entrance to each apartment located on an outdoor balcony overlooking the store’s courtyard.

Private and spacious, each apartment consists of a bedroom, bathroom, living room and ample space for clothes, shoes and, of course, any large shopping bags accumulated during the stay. The layout of each suite may be identical, but that’s all the three have in common.

Sozzani designed each space and handpicked the apartments’ unique furnishings, like Kris Ruhs baths, Sebastian Matta divans, Arne Jacobsen chairs, as well as vintage pieces, such as a steel chain-ring hanging light on the third floor and a Sixties Op Art throw rug on the second.

The palette changes from floor to floor, with red and black and beige and creams the most dominant. Overall, the aesthetic is late Sixties modern with a touch of kitsch.

"I chose pieces that I liked, that spoke to me," Sozzani says. "I also wanted to give guests the opportunity to pick a style that spoke to them — that’s why there are different colors, some cooler, others a bit warmer in tone."

Amenities include surround-sound stereos and TVs by Bang and Olufsen, as well as ISDN Internet connections. But one of Sozzani’s favorite extras is far from high tech. It’s 3Rooms’ "slow breakfast" concept. Depending on the season, guests can enjoy a specially made breakfast in their apartment, the garden or in the 10 Corso Como tearoom.
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