Not that the fish house needs a selling point. After all, that’s what Bradley is for.
"We offer you incredible value. The dessert concept tied in with the wine — who does that?" he demands, working himself into a frenzy. "Tell me — who? Think of it as a revolution."
Other New Englandy touches, masterminded by the duo, include a black-and-white clapboard ceiling and storefront, which came from an old farm in Pennsylvania, and the tchotches on the wall — a photograph of Jackie and Jack Kennedy from the Cape Cod years, maps of the Atlantic waterways and a Thirties poster Bradley wrested from a shop in a fishing community whose slogan, "American Fish: Eat Us Instead of Meat," could be the restaurant’s motto.