Joining in on the night's festivities, Alberta Ferretti chose to show her Philosophy di Alberta Ferretti line for the first time in America as a cocktail-laced presentation co-hosted by Paz de la Huerta, Byrdie Bell, Alexis Bryan, Olivia Palermo and Sylvana Soto-Ward. Actress Becki Newton of "Ugly Betty" fame hungrily eyed the looks being modeled on the snake-like stage, but wasn't shopping for herself.
"I keep looking at these clothes, thinking they'd be great on Amanda," said Newton of her TV alter ego.
Later, on the Lower East Side, Luella Bartley and Teen Vogue's Amy Astley hosted cocktails in the Hotel on Rivington's penthouse. As guests like Victoria and Vanessa Traina and Camilla Belle took in the panoramic views, DJ Tom Travis spun tunes while a pregnant Bartley lamented her wardrobe. "I have suitcases of clothes and I can't fit into anything," she laughed, sporting a silver and black striped Marc Jacobs, "so I had to run out and buy something."
The evening ended in the wee hours at avant-garde glossy Purple Magazine's party at the Beatrice Inn. Among those seen gadding about were Helmut Lang, Juergen Teller, Mary-Kate Olsen (with boyfriend Max Snow) and Cynthia Rowley, who was on a short break from putting together her Thursday show. "Do I look like I don't have a care in the world?" she laughed. "But my studio's only two blocks away. What's one glass of wine?"