With the 82nd annual Academy Awards set for Sunday, E-Poll Market Research ranked the best actor and best actress nominees based on overall appeal. Sandra Bullock and Morgan Freeman topped the poll of more than 1,100 people. Gerry Philpott, chief executive officer of the firm, told WWD, “Consumer sentiment towards the Oscars seems to be very positive right now. Entertainment, and movies in particular, fared well during the recession because it wasn’t considered an expensive pastime.” While classic, glamorous styles will most likely rule the red carpet, he said, “We’re interested in seeing some names of people who may really start pushing the boundaries in terms of fashion. Some of the young Hollywood up-and-comers, such as Leighton Meester, Katie Cassidy, Zoe Saldana and AnnaLynne McCord are starting to rise in our tracking polls for their style and appeal.”
Click to See Best Actress Nominees
-
1. MORGAN FREEMAN, “INVICTUS”
Percentage who find him appealing 87 percent
Freeman’s long career has been marked by distinction in varied parts, from a convict in “The Shawshank Redemption” to a chauffeur in “Driving Miss Daisy” and God in “Bruce Almighty” and “Evan Almighty.” He has been nominated for an Academy Award five times and won the best supporting actor Oscar for Clint Eastwood’s “Million Dollar Baby” (2005). Eastwood again directed Freeman in “Invictus,” in the role of Nelson Mandela.
-
2. GEORGE CLOONEY, “UP IN THE AIR”
Percentage who find him appealing 73 percent
Clooney rose to fame, and eventual movie stardom, in the role of Dr. Doug Ross in the hit NBC series “ER,” from 1994 to 1999. He has been nominated for five Academy Awards and won a best supporting actor Oscar for “Syriana” (2005). In addition, Clooney has branched out into directing, producing and screenwriting. In “Up in the Air,” he played a corporate hatchet man who flies around the U.S. firing people.
-
3. JEFF BRIDGES, “CRAZY HEART”
Percentage who find him appealing 61 percent
Bridges, the son of the late actor Lloyd Bridges and the brother of actor Beau Bridges, has starred in iconic movies such as “The Last Picture Show,” “The Fisher King,” “The Fabulous Baker Boys” and “The Big Lebowski.” He has received five Academy Award nominations in a film career that dates to 1971. In “Crazy Heart,” he plays down-on-his luck country singer and songwriter Bad Blake. Bridges is said to be a favorite to win his first Oscar.
-
4. COLIN FIRTH, “A SINGLE MAN”
Percentage who find him appealing 61 percent
Firth first got the public’s attention playing the brooding, handsome Mr. Darcy in the 1995 BBC version of “Pride and Prejudice.” He appeared in the box office hit “Mamma Mia!” (2008), two “Bridget Jones” films and has won accolades for “A Single Man,” the first movie directed by Tom Ford, in which Firth plays an English professor trying to cope with the death of his lover in a car accident. He won the best actor award at the Venice Film Festival and also received the BAFTA award for best actor.
-
5. JEREMY RENNER, “THE HURT LOCKER”
Percentage who find him appealing 35 percent
Renner’s breakthrough performance as a member of a team that disarms roadside bombs in the Iraq war film “The Hurt Locker” has earned him critical praise. He received the best actor award from the Boston Society of Film Critics and from the National Society of Film Critics. The Modesto, Calif.-born actor, whose career has included smaller roles in films such as “North Country” and “28 Weeks Later,” will star this year alongside Jon Hamm, Blake Lively and Ben Affleck in “The Town,” directed by Affleck.
-
01
MORGAN FREEMAN, “INVICTUS”
Percentage who find him appealing 87 percent
-
02
GEORGE CLOONEY, “UP IN THE AIR”
Percentage who find him appealing 73 percent
-
03
JEFF BRIDGES, “CRAZY HEART”
Percentage who find him appealing 61 percent
-
04
COLIN FIRTH, “A SINGLE MAN”
Percentage who find him appealing 61 percent
-
05
JEREMY RENNER, “THE HURT LOCKER”
Percentage who find him appealing 35 percent














ADD A COMMENT
Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared.