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As chief executive, editor in chief and scribe of LuxuryFashion.com, the precocious 18-year-old has been running her own Web site for three years. Within its virtual pages, she chronicles everything from fashion trends to celebrity gossip. She unearths emerging labels, raids the closets of celebrities like Eve and David and Victoria Beckham, and slyly refers to Ashton Kutcher as Demi’s “juvie flame.”
“I try to stay very avant-garde and tongue-in-cheek about the fashion and entertainment industry,” explains Ralph.
Yet keeping abreast of the goings-on in the fashion world as well as its up-and-comers has taken its toll on this fresh-faced New Jersey teen, who traded in after-school mall outings and prom night for a flurry of market appointments and late nights at Bungalow 8.
“I had to start homeschooling because high school was interfering with different events and meetings I had to be at,” says Ralph. “It was like, ‘Do I want to go to school and do that whole thing? Or try and capture this right now and see where I can go with it?’”
With her long blonde hair, skinny build and flouncy miniskirt, Ralph looks more like a Hilton sister than a junior executive. Her fashion savvy is certainly more adventurous than your average teenage American Eagle shopper. She prefers young renegade labels like Fevered Deviant and Hysteric Glamour for her daytime ensembles.
“For night looks, I try to stick with more of the big designers, like Gucci and Chanel,” says Ralph. She “adores” Kate Moss’ knack for mixing vintage with designer pieces and counts Barneys New York and Henri Bendel among her favorite shopping haunts.
“When I was younger, it was all about SoHo and West Broadway,” she says. “Now that I’m older, I kind of mix both tastes, uptown and downtown.”
Ralph, who writes every article on her Web site, began pitching and writing stories for fashion magazines at 13. But having endured the disappointment of killed stories, she decided to post hers online instead. She started building her online profile with a $5-a-year Yahoo site, but after it received too many hits and crashed the server, Ralph knew she had to create a site of her own.