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PRODUCT PLACEMENT: It seems actors have finally caught on to the Swagdance stigma — at least for appearance's sake. While the various gift suites were crawling with stars, very few save for the Paris Hilton-Kim Kardashian types were willing to have their photos snapped while grabbing free stuff — which this year ranged from the useful (thermals, jeans and snowboards) to the not-so-much (Guitar Hero, long sari-printed sundresses). Perhaps one of the best-known actresses at the festival, Sarah Jessica Parker, was also the most elusive, refusing photos and generally acting like a hermit instead of someone with a movie, "Smart People," to promote. Still, she did make time to hit the Fred Segal gift suite at The Lift, walking away with a $750 Spyder ski jacket (the same style Demi Moore has) and two pairs of $330 Love From Australia shearling boots, known as the dressier Ugg alternative at the fest. Maria Bello and Jessica Alba were among the other stars to favor the brands and their publicists wasted no time transmitting their quotes over the Internet as well as a (nonposed) photo of Alba wearing her shearling boots around town. Less guilt-laden was Mischa Barton, who picked up a guitar charm and a peace sign necklace at the Getty Images suite. "Sometimes I feel really guilty about the whole thing," she admitted. "But still, it's really fun, and yeah of course all my friends are so jealous!"