Women’s Wear Daily
04.20.2014
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Sharon Stone Talks Damiani Partnership

WWD caught up with the actress at the re-opening of the company’s flagship store on Via Montenapoleone on Thursday.

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Sharon Stone Damiani

Sharon Stone

Photo By Andrea Delbo

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MILAN — Looking at Sharon Stone, who joined the Damiani family in Milan to celebrate the re-opening of the company’s flagship store on Via Montenapoleone on Thursday, it’s totally clear why director Marc Turtletaub chose her to interpret Aphrodite, the goddess of love and beauty, in his last movie “Gods Behaving Badly,” hitting theaters this year.


Wearing sparkling Damiani diamond creations, a black Dior top and an H&M skirt in the same tone, the actress, who has been the face of the jewelry label since 2008, talked passionately about the humanitarian project she started with Damiani in 2009.


Three years ago the company and Stone joined forces to launch a jewelry line called “Maji” — the Swahili word for “water” — to support Drop in The Bucket, a nonprofit organization that operates in Africa building wells to provide clean water to remote villages.


“[With this project] we went to Africa, specifically to Uganda, where we have taken diamonds out of the marketplace and we have put back water into the African marketplace,” said Stone. The actress traveled across Uganda with the firm’s vice president, Giorgio Damiani, to see “the tremendous impact we had in one year making tens of thousands of people able to have clean water thanks to Damiani’s work.”


Stone was also moved to tears telling the story of a young girl affected by AIDS she got in touch with a few years ago and who gave her the stimulus to embrace the many different causes she is involved with.
But during her quick Italian trip, the actress, who revealed she was on her way to Brazil, did have the chance to show her many talents, said Damiani. “Yesterday we did a tour of the factory in Valenza and Sharon, who studied jewelry design at school, proved to have great manual skills,” he explained.


Stone, who also attended a cocktail party held at the Damiani store later that evening, shared her busy agenda.


“I have three movies coming out,” she said referring to “Gods Behaving Badly,” “The Mule” and “Lovelace.” “And now I’m going to do ‘Fading Gigolo’ with John Turturro and Woody Allen and then I’m going to do ‘Attachment’ directed by Tony Kaye,” added Stone, who is also the face of Dior’s Capture Totale skin care line.


“Dior is such a legendary brand and Mr. Dior himself was such a breakthrough designer in the way he saw women,” she said. “I had always hoped when I was a younger woman that when I got older I would represent a French brand. It was a dream come true and that’s exactly what I hoped to do and it’s exactly the kind of brand I want to represent.”

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