THE NEW GUARD:
Dior — Ready-to-wear, accessories and jewelry. A 2,000-square-foot, full-service boutique.
Pucci — Bikinis, terry cloth beach wraps and floaty moussiline tops and dresses have been flying out the doors.
Boucheron — Fine jewelry at the beach.
Bayader at Byblos — Seven prix fixe menus, each named after the color of one ingredient that figures in the cuisine.
Le Poete Ivre — Cool, hot and spicy. Pan-Asian cuisine in the narrow alleyway rue des Feniers.
Les Caves du Roi — Newly renovated, although the flashing light columns remain. “They’re the soul of Les Caves,” says proprietor Antoine Chevanne.
La Villa de Marie — A secluded oasis of “Luxe, calme et volupte.” A hotel and restaurant on six secluded acres with remarkable views. The spa has a jasmine wrap for after-sun soothing.
“The Legend of Saint-Tropez” (Assouline) — Journalist Henry-Jean Servat’s A to Z guide to the port’s mythic past plus, of course, great celebrity pictures of everyone from Picasso to Mick and Bianca.
THE OLD GUARD:
K Jacques — For the classic Saint-Tropez sandal, inspired by Greco-Roman styles.
Barabarac — Yacht owners buy enough delicious ice cream to last their entire cruise.
Senequier — It’s a cliché, perhaps, but the white almond nougat is heaven in a foil wrapper.
l’Epicerie — Even Maryvonne Pinault goes to this closet-sized shop on Place aux herbes for fresh pasta, local goat cheeses and tiny, hazelnut-studded cured sausages.
Rapsodie — A tiny selection of CDs and DVDs, perfectly chosen. Local musical favorites: Kaskade’s “It’s you, it’s me,” hypnotic deep house with soulful vocals, and the Byblos compilation.