Women’s Wear Daily
04.18.2014
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Rhythm Section

A new lounge at the Delano has a star designer: Lenny Kravitz.

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A new lounge at the Delano has a star designer: Lenny Kravitz.


The design world is already crammed with big names like Philippe Starck and Frank Gehry. Now rock star Lenny Kravitz is throwing his blueprints into the ring. Along with the team at his firm, Kravitz Design Inc., the musician designed The Florida Room, a new lounge at the Delano hotel in Miami, opening in early December to coincide with Art Basel Miami Beach.

“Onstage, it’s very rock ’n’ roll, but his design [for the room] is very sophisticated and classic,” says Nadja Swarovski, whose company produced Kravitz-designed chandeliers that hang from the space’s smoked bronze ceiling.

The lounge incorporates personal touches—from the Lucite Schimmel baby grand piano, the same as one in Kravitz’s New York apartment, to its name. “Lenny told me that a ‘Florida room’ is an indoor-outdoor room that is in all the houses in Southern Florida,” says Ben Pundole of the Morgans Hotel Group, who helped bring in Kravitz for the project. “It’s where his aunt used to keep her bar and where all the grown-ups would go to have a cocktail.”

The vintage barware and staff uniforms have been carefully chosen to reinforce the lounge’s vintage look, a purposeful antidote to the Vegas-like South Beach strip.

Every night, Cuban and jazz pianists will perform before a DJ takes over for the late-night crowd. Even Kravitz may stop in from time to time to check up on his work.
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