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Raising the Bar

NEW YORK — Master mixologist Ben Pundole, known for his signature frothy cocktails at lounges like the Hudson Hotel Bar and Lot 61, has a new concoction brewing: BPC, a bar consulting business. Founded in June with Peter Chase, whose past...

"We want to do things that excite and interest us as well as make money," explains Chase, who cites Randy Gerber’s consulting company, Midnight Oil, as a good role model.

As for Pundole, inspiration for BPC is just a night on the town away. In a display of his quintessential Robin-esque behavior, he stands up to proclaim himself an alcoholic mock AA-style and complains merrily that "Peter has just been making me go to all these parties." This winter, he predicts, is all about rum, but for the remaining dog days of summer, he recommends an elderflower martini — his creation, of course.

"Don’t try it," he warns. "You might like it."
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