A horde of black-clad fashion folk took over the dining room of Soho House for Purple Magazine's dinner on Sunday night, sponsored by Audemars Piguet.
Hosted by Purple's infamous editor, Olivier Zahm, it drew a crowd of the magazine's fans including Patricia Arquette, Milla Jovovich, Lola Schnabel and Paz de la Huerta.
Also in the mix were Mischa Barton and Jared Leto, who had a young model in tow and looked like he was auditioning to play Kurt Cobain.
A newly single Julia Restoin-Roitfeld, Pamela Love, Terry Richardson and Waris Ahuwahlia rounded out the group, who dined on family-style dishes of roasted salmon, risotto and chicken.
Artist Terrence Koh, wearing mirrored leggings from Martin Margiela and a fake cigarette pin from the pop-up store that is in his art space, Asian Song Society, until February 20, said sales at that retail space, at least, were doing all right.
"Nothing is that expensive," he said, "so I think that's why people are buying."
Afterwards, partygoers headed to Club Sandwich at rival club Norwood.