Niven on Her Craft

She’s no bag lady, but Fernanda Niven, a granddaughter of David Niven and John Wanamaker, is building her handbag business with a smart restraint.

View Slideshow
With beauty, brains and a sparkling family name to match, Fernanda Niven might seem to have it all. But there was one thing that life didn’t provide — the perfect bag.

All this summer, while the rest of the social girls put their feet up in Saint-Tropez or Northeast Harbor, solving that fashion problem has taken Niven on a journey of her own. She’s hit the very unglamorous backroads of New York’s fashion circuit, tinkering with samples at the factory she uses on 25th Street, booking appointments with hard-to-reach retailers and searching for a showroom to hawk the chic line of handbags she started to sell under her name late last spring.

“I design the things I need,” says Niven, 32. And what Niven needs, her fashion-loving friends need, too. But then, she comes by her stylish sophistication naturally. Her paternal grandfather was the debonair actor, David Niven, and her maternal great-grandfather, Philadelphia department store magnate John Wanamaker.

In her second season, Niven’s client list for her sleek suede evening bags — the Fern, with its smart scalloped trim, and the Eugenie, a clutch named for the designer’s sister — already reads like any young designer’s dream come true, with Samantha Boardman, Carolina Herrera Jr., Patricia Lansing, Beth Blake and Rachel Peters all carrying her clutches. Even better, they all paid for their bags. “My friends have been so supportive,” said Niven, who has learned to nudge her own clutch front-and-center when a society photographer appears. “I’d like to be able to give everyone a bag for free, but I can’t do that right now.”

Fashion inspiration first struck Niven while she was living in Los Angeles, working for a producer and doing the Hollywood thing. “One day after work I went to Sears and bought a sewing machine — the cheapest one,” she said. “Then I read the directions and started to sew.” She shipped her first batch of tiny totes to friends, then left the idea of doing an entire line on the back burner. After five years on the West Coast, she returned home to New York and the friends who benefited from her first efforts convinced her to give fashion a try.
View Slideshow
  • 1
  • 2
Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false