Women’s Wear Daily
04.16.2014
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Moo Man

Everyone who goes to the spa at Soho House is a cow.

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Nick Jones

Nick Jones

Photo By WWD Staff

NEW YORK — Everyone who goes to the spa at Soho House is a cow. Well, perhaps not, but owner Nick Jones and the team behind the transatlantic private club’s skin and bath range, Cowshed — launching this week in the U.S. at Barneys New York and Fred Segal in Santa Monica — have quite a laugh thinking that way.

Be they a Stressed Cow (translation: a foam bath), a Saucy Cow (hair conditioner) or a Pore Cow (toner), anyone would get a kick out of the bath and body line of organic, essential oil-laden products that offer equal servings of indulgence and a very British humor.

“There’s nothing like being able to subtly send someone Grumpy Cow,” Jones explains in the restaurant at Soho House, looking quite refreshed after a treatment in the New York club’s newly opened Cowshed spa. “De-stressed Cow,” he laughs wryly, “that’s my favorite.”

Cowshed, which now features 17 products — from body creams to massage oils — was born five years ago at Babington House in Somerset, England, the country sister to Jones’ London club. “We have a spa at Babington, but we didn’t want to call it a spa, because that’s something that water comes out of, really,” Jones recalls. “And it’s a bit pretentious, isn’t it?” Cowshed was an obvious name, because, yes, the spa is housed in an old dairy next to the property’s main house.

The Cowshed body range was born at the same time. “We wanted to develop our own products to put in the rooms at Babington because I hate those little boxy soap things,” Jones says, pulling a face. Conveniently, down the road from Babington lives an apothecary. “Richard in the purple suit,” Jones calls him. No one involved will reveal his last name, referring to him solemnly as “our secret weapon.”

“Richard in the purple suit,” who also has his own cowshed, tends to a walled garden at Babington, where he grows lavender, vegetables and flowers to add to the burgeoning line. “He is very critical of what’s on the marketplace,” Jones adds. “So our products are 100 percent organic. And although the names are a joke, the product is of a very good quality.”
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