Mario Testino Takes Rio

The photographer publishes his ninth book, an homage to Rio de Janeiro.

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WWD: What do you think people don’t realize about Rio?
M.T.: People are kind and generous and soft — they are friendly. I mean, yes we have violence, greed and drug consumption, but as a rule, the majority of the people are just nice. I’m not saying the French are not nice, but sometimes you take a taxi in Paris and you have to be so careful how you say what you want to ask because they might turn around and yell at you. In Rio, you don’t get that.

WWD: Rio just hosted Fashion Rocks. What do you think of the fashion scene there?
M.T.: It’s getting more of a profile because they are making more efforts. There is something going on in South America — I guess the world is having a crisis, but there is more money than ever [there]. For so long, South America has suffered recessions and inflation, and it’s so nice to see it finally getting a chance.

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