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In a Snap: The New Wave of Fashion Photographers

These rising talents are using their Italian heritage to their best advantage.

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WWD Special Report issue 02/21/2014

FRANCESCO CARROZZINI

Following in his mother’s footsteps was almost inevitable for fashion photographer and film director Francesco Carrozzini, the 31-year-old son of Vogue Italia’s Franca Sozzani.

“Of course, my background and my family have had a huge impact on what I am now — fashion and art have always been part of my life,” said Carrozzini. “My mother is my only professional mentor, she has always advised me.”

But, even if talent might be hereditary, passion and determination are personal qualities, and Carrozzini has demonstrated those in abundance since he was a teenager. At 19, while a college student in Milan, he kick-started his career by directing a promo for Italian MTV. Documentaries, commercials and music videos followed, as well as important photographic assignments from international magazines, including Vanity Fair, L’Uomo Vogue, The New Yorker, W, Rolling Stone, Pop, New York magazine and, not surprisingly, Vogue Italia.

Among his numerous works, Carrozzini cited in particular the portrait of Keith Richards he shot for the cover of L’Uomo Vogue’s January 2009 issue.

“I was 25, and I think that can be really considered the turning point that legitimized my career,” the photographer remarked.

Carrozzini’s most recent efforts include the new DKNY advertising campaign and Beyoncé’s “Jealous” music video.

“After 10 years of work, I can say that these people don’t hire you because of your pedigree,” Carrozzini noted. “I’ve always done my best to demonstrate by working with dedication and diligence that I’m part of this game — and not just because of my family.”

 
NEXT: Lorenzo Bringheli >>


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