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In a Snap: The New Wave of Fashion Photographers

These rising talents are using their Italian heritage to their best advantage.

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WWD Special Report issue 02/21/2014

PIERPAOLO FERRARI

With his perpetually boyish looks, Pierpaolo Ferrari, 42, has the attitude of someone who never takes himself too seriously. And, probably, this is one of the reasons behind the success of this Milanese photographer, who is internationally considered one of the brightest stars on the Italian contemporary artistic scene.

Ferrari began his career focused on advertising photography, collaborating with major agencies and brands, including McCann Erickson, Saatchi & Saatchi, Nike, BMW, Ray-Ban, MTV and Heineken, among others. “I pay attention to everything that happens around us, both in terms of culture and aesthetic.”

In 2007, Ferrari met Vogue Italia editor in chief Franca Sozzani, with whom he “started an amazing collaboration at L’Uomo Vogue,” he said. Two years later, Ferrari shot Linda Evangelista in a striking and controversial editorial for the art issue of W, which ran in November 2009, which he named as one of the milestones of his career, along with the fall 2013 campaign he realized for Kenzo.

“That campaign definitely marks a division between my current activities and my previous works, not only for me but also for what is currently happening in the fashion advertising business.”

Following the launch of the Le Dictateur publication in 2011, Ferrari teamed up with superstar artist Maurizio Cattelan to create unconventional and provocative art magazine Toilet Paper, “which takes 120 percent of my time,” the photographer said.


NEXT: Francesco Carrozzini >>


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