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Young members of the fashion flock like Julia Restoin Roitfeld, Chris Benz and Peaches Geldof danced to the turntable stylings of Alexandra and Theodora Richards while headliners like Maggie Gyllenhaal, Mena Suvari and Brooke Shields lounged in a makeshift VIP area in the back of the 14th Street boutique.
Shields, for her part, put a positive spin on the occasion's somewhat awkward timing. "It's very brave of Hugo Boss to open a store now. It's like my show ['Lipstick Jungle'], some people look at it and say 'why?' But in these times you need a break from CNN," the actress said. "It's a little different in my case because TV is free."