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With simple lyrics, catchy melodies and a knack for stagecraft not seen since the days of Abba, a flock of Swedish songbirds is kick-starting a new musical taste for all things Scandinavian. With musical styles ranging from Sixties revival to Eighties electro-pop — all sung in flawless English — these artists are flying up the charts at home and abroad.
Here, WWD provides a primer on the emerging stars.
Name: Lykke Li (aka Lykke Li Zachrisson)
About her: Named best-dressed by Swedish Elle, Lykke Li, who sports a signature hair bun and mixes Chanel and Louis Vuitton with vintage looks, released her debut album “Youth Novels” in 2008.
Hot track: “Little Bit”
Up next: A second album, slated for a 2010 release. She’s also touring the U.S. and Europe with shows set for Los Angeles, New York City and Chicago this summer.