Women’s Wear Daily
04.17.2014
people
people

Eye Scoop

JUST PERFECT: Mommy-and-me dressing has taken quite a turn. Susan Gutfreund and her 17-year-old son, John Peter, plan to launch a line of jogging suits to meet each of their needs. "My friends will wear them in the house, and my son’s friends...

people/news
JUST PERFECT: Mommy-and-me dressing has taken quite a turn. Susan Gutfreund and her 17-year-old son, John Peter, plan to launch a line of jogging suits to meet each of their needs. "My friends will wear them in the house, and my son’s friends will wear them out," Gutfreund said, calling from Florence, Italy, where she is busy at work on an interior design project.

But the new collection addresses the younger generation’s environmental concerns, too. It will be made entirely from eco-friendly soybean and bamboo fabrics. "It’s not about fashion," explains Gutfreund. "It’s about comfort and a concern for the environment."

It’s also about quality time. "My son will enjoy the business aspect, which I hate," says Gutfreund, "but it’s a way for a mother and her teenage son to do a project together."

Once the Gutfreunds’ pals have tested and approved the products, the duo plans to market their wares under the JP label. That’s JP as in John Peter, though the moniker has another meaning. "Isn’t that always what you say when you find something you love?" the elder Gutfreund asks. "It’s Just Perfect."



PHOTO MONTAGE: Call it the Four Seasons of fashion photography. On Saturday night, A-list lensmen Philip-Lorca DiCorcia, David Sims, Mario Sorrenti and Fabien Baron, as well as stylist Karl Templer and retoucher Pascal Dangin, packed into the tiny back room at Il Buco, the Italian boîte on Bond Street in New York, while at the next table Inez van Lamsweerde and Vinoodh Matadin dined à deux.
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Eye


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or