Women’s Wear Daily
04.23.2014
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E-Score Releases Oscar Nominees Rank

The extended awards season has caused the traditional “Oscar bump” in post-show awareness to flatline of late.

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Anne Hathaway

Anne Hathaway winterizes a speckled shift dress with opaque tights and metallic heels on the “Today” show.

Photo By Peter Kramer/NBC/NBC NewsWi

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LOS ANGELES — Each year, E-Poll Market Research, whose E-Score© Celebrity service ranks more than 7,500 celebrities on awareness, appeal and 46 other personality attributes, releases its data on the Academy Award nominees. While there are few surprises about who’s the most well-known amongst a cross section of America, the extended awards season has caused the traditional “Oscar bump” in post-show awareness to flatline of late, according to E-Poll’s president Gerry Philpott. “The Academy Awards isn’t that platform anymore because we’ve seen these celebrities not just at Golden Globes and SAGs, but several other shows too,” he said. While it’s still a major day for fashion, Philpott said that the general public may have a case of carpet burn. “You know that Anne Hathaway will probably look stunning because you’ve already seen her look stunning four or five other times. It’s a four month-long fashion show, and it starts to blur,” he said. That said, about a billion people worldwide are expected to tune in on Sunday.

 

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