Most Recent Articles In People
Latest People Articles
- Anne Collier Exhibit Opens at Museum of Contemporary Art Chicago
- Remembering Mike Nichols
- Spain's Duchess of Alba Dies at 88
More Articles By
LOS ANGELES — Regardless of the outcomes on Oscar Sunday, there’s already a pecking order in Hollywood, according to Encino, Calif.-based E-Poll Market Research, whose E-Score Celebrity service ranks more than 6,500 celebrities on awareness, appeal and 46 different personality attributes.
“Sandra Bullock, George Clooney and Tom Hanks are the A-plus list of stars. Jean Dujardin, while he ranks as very appealing, couldn’t score on the same level as a well known actor,” said E-Poll chief executive officer Gerry Philpott.
The E-Score is a composite measure that encapsulates the relative marketing effectiveness of each individual celebrity in the E-Score Celebrity database. This calculation takes into account awareness and appeal scores, as well as negative appeal. Each personality is then ranked on a scale from 1 to 100 based on their score relative to all celebrities measured.
Said Philpott, “We consider anyone above 75 very popular.”
See the chart below >>
*Data from E-Score® Celebrity, by E-Poll Market Research. E-Score® Celebrity is conducted weekly among a representative sample of 1,100 male and female respondents ages 13+, representative of the US population with respect to income, age, education and geographic demographics.