people
people

E-Poll Market Research Ranks Oscar Nominees

E-Score Celebrity service ranks more than 6,500 celebrities on awareness, appeal and 46 different personality attributes.

people/news
View Slideshow

Michelle Williams in Dior

Photo By Steve Eichner

LOS ANGELES — Regardless of the outcomes on Oscar Sunday, there’s already a pecking order in Hollywood, according to Encino, Calif.-based E-Poll Market Research, whose E-Score Celebrity service ranks more than 6,500 celebrities on awareness, appeal and 46 different personality attributes.

“Sandra Bullock, George Clooney and Tom Hanks are the A-plus list of stars. Jean Dujardin, while he ranks as very appealing, couldn’t score on the same level as a well known actor,” said E-Poll chief executive officer Gerry Philpott.

The E-Score is a composite measure that encapsulates the relative marketing effectiveness of each individual celebrity in the E-Score Celebrity database. This calculation takes into account awareness and appeal scores, as well as negative appeal. Each personality is then ranked on a scale from 1 to 100 based on their score relative to all celebrities measured.

 

Said Philpott, “We consider anyone above 75 very popular.”

 

See the chart below >>


*Data from E-Score® Celebrity, by E-Poll Market Research. E-Score® Celebrity is conducted weekly among a representative sample of 1,100 male and female respondents ages 13+, representative of the US population with respect to income, age, education and geographic demographics.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false