Prada was clearly in her element, skipping from one guest to the other — sky-high heels notwithstanding — posing for photographs and appearing in the best of spirits. Among those who flocked to the party were PPR tycoon Francois Pinault, Luisa Beccaria, Vogue Italia editor in chief Franca Sozzani, Italian aristocrats Bianca Arrivabene, Guido di Torlonia, Giangaleazzo Visconti, Carla Maria Orsi and fashion veteran Beppe Modenese. "[Miuccia] would rather be surrounded by all these artists than all the fashion people in the world," whispered an onlooker.
Just don't call her a patron of the arts. "I don't like that word. I'd rather be considered as someone who turns projects into reality, and the artists I work with know it's not a matter of forking over money. They know I have a passion," said Prada.
Indeed, guests and artists alike had only praise for the designer. Mori, wearing a traditional white kimono, admitted she was her "best supporter. She understands about creating things and supports artists from her heart." Koolhaas, who has collaborated with Prada on her stores, said he admired her "endless curiosity, intelligence and constant ambition to experiment."
Fondazione Prada wasn't the only arm of a fashion company celebrating the Biennale, which runs through Nov. 6. On Friday, at the city's famed Hotel Danieli, Bulgari presented a book dedicated to the Italian Studio Program at New York's PS1/MoMA: "Young Italian Artists in Italy at the Turn of the Millennium," which is a compendium of essays on the 44 artists selected for the program and an overview of Italian art in the last decade. "This is one of the most prestigious contest-scholarship programs in Italy," boasted Giulio di Gropello, founder and director of the Italian program, who was joined by several previous Venice Biennale winners.