Women’s Wear Daily
04.16.2014
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Closet Case

There is nothing that gets Elika Gibbs' heart pumping more than piles of clutter.

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Among Gibbs' tools are folding templates for stacking and color-coordinating sweaters — "like Benetton used to do" — thin, rubberized, no-slip hangers that save space, plastic boxes for seasonal storage, Perspex boxes for costume jewelry and suede drawer liners for fine jewelry.

She has a team of seven, and charges about 500 pounds, or a little more than $1,000, a day for a "deputy princess" and assistant who's usually "up the ladder dusting with Pledge." Gibbs' own prices start at 450 pounds per day, or more than $900, plus an assistant. In the new year, she will begin selling her 250 pounds, or $500, Wardrobe Essentials pack, which includes the hangers, folding templates, and products including bikini bags, drawer dividers and shoe labels.

Although life in Stepford requires a certain discipline, Gibbs swears it's worth the effort. "You wouldn't put your dinner in a blender, so why would you live with a jumbled up wardrobe?" she asks. "Clothes are like food, if you make them look appealing, you're more inclined to use them."
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