“We’re looking at all the artists,” said Dent Brocklehurst with a smile.
The duo were joined at the event by a relaxed crowd who included Stella McCartney and Alasdhair Willis, Phoebe Philo and Max Wigram, Natalia Vodianova and Justin Portman and Dinos and Tiphaine Chapman. The gaggle of art and fashion luminaries gathered at London’s new Paramount restaurant, to sip Champagne and dine on red mullet and fillet of beef in the 31-floor space, with wraparound windows offering panoramic views of London’s glittering skyline.
And while Cartier may be a storied jewelry house, as the sponsor of the the Frieze Projects program and the fair’s Cartier Award, Frieze co-director Matthew Slotover said the jeweler doesn’t balk at putting its weight behind artists’ madcap projects - which this year included an installation of talking parrots and chambers in which visitors can smoke.
“We get the most outrageous proposals from artists and they never bat an eye,” he said.