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Broad Cast

Jennifer Vendetti’s atypical approach to beauty.

“She had to be a sport,” says Vendetti. “With something like horseback riding, it can be very painful. She would have to ride for five days straight.”

Finally, Vendetti found her girl — Brandon Merrill, a Wyoming native who will appear in Levi’s spots this July.

“A lot of people call themselves casting directors, but anybody could call an agency and get a model package and book models,” she says. “I’m genuinely interested in exploring ideas of beauty and how we see ourselves, and how we see each other. I don’t feel that models are just objects. It’s about reciprocal inspiration.”
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