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Like a cat with nine lives, Amanda Scheer-Demme always lands on her feet. After a gossip-filled parting of the ways in 2006 with the Roosevelt Hotel, where she ran the starlet-studded hot spot Teddy’s, she swore off the bar scene. Famous last words, because now the former music manager and mother of two is back — even if she’s only scratching the surface. Scheer-Demme has designed the exterior for newly opened venue The Stork, an upscale supper club and lounge just behind Hollywood’s Kodak Theater. Resembling a TriBeCa loft, the two-story, two-building facade is made from bricks that were salvaged from a decommissioned naval base and windows from Andy Warhol’s Factory. “I wasn’t trying to make a nightclub,” she says. And yet.
Here, Scheer-Demme talks to WWD about the project.
WWD: How did you come up with the design for the building?
Amanda Scheer-Demme: I looked at it as an art project of sorts, an opportunity to deface the back of the Kodak based on my aesthetic sensibilities. I have always been inspired by New York in the late Eighties. And downtown L.A.…Silverlake and Koreatown, too. Artistically they feel free and edgy, and they are places where some of the most talented people live and draw from. A Bloomsbury set meets L’Eclaireur. A place for artists of all kinds to congregate. It’s an interpretation of what has been lost.
WWD: What was most important visually for you?
A.S.D.: To not recognize what it looked like before. Just kidding. The windows, the raw steel, the aging of the brick.
WWD: You’ve said you’d never get involved in a nightclub again. What changed your mind?
A.S.D.: For me, it was an art installation. It’s more of an exterior palette where people can create their own experience. It’s a condensed version of those pockets of street culture that you find in incredible urban settings. From that you hope that it would be recognized as a place that is pulling people together without them being told when or how to do it from a nightlife perspective. Or it could be seen as just another one of my crazy ideas that just won’t work.
WWD: How do you think nightlife has changed in Los Angeles in the last few years?
A.S.D.: I’m not sure, I don’t go out much.
WWD: What was it like when your first got into the nightlife scene?
A.S.D.: It depends when you ask me. New York, late Eighties, I was a door girl at the World. And then I ran an underground hip-hop club downtown called Car Wash. That was f---ing amazing. Or L.A., early Nineties in Los Feliz when I held Lava Caro at Guatalinda while managing Cypress Hill and House of Pain. That was pretty dope.
WWD: If there’s one thing you should never do in a club — etiquettewise, and designwise — what would it be?
A.S.D.: You should never not care about the details with regards to design. As far as etiquette in a club, what is etiquette in a club?
WWD: Any rules to live by when it comes to opening a new spot?
A.S.D.: Unless you can change the game, don’t do it.
WWD: How do you think the scene in L.A. differs from New York?
A.S.D.: Hard to say. Different cities, different people, different mentalities and different closing times.
The Stork, 1738 North Orange Drive; 323-462-3663.