After surveying a crowd of more than 2,000 weeping, screaming, adoring fans who jammed Lord & Taylor's beauty floor Friday, where the actress promoted her first fragrance, Lovely Sarah Jessica Parker, produced by Lancaster — she said she felt one emotion.
"Sheer and utter relief," she said, giggling. "I thought, 'New York has seen so much of me. Wouldn't that be ironic if the least amount of people ended up at this?' I was worried that I'd walk out there and there would be seven or eight very nice people and then they'd be pulling people in off the streets, paying them cash to be in line. So I was really terrifically relieved."
Speaking of cash, Lord & Taylor was said to be making a lot of it during the two-hour event, Parker's only East Coast appearance. Sources said Parker's scent had sold more than $40,000 for the afternoon, though store executives naturally declined to comment.
"This is the largest beauty personal appearance we've ever had," said Barbara Zinn-Moore, senior vice president and general merchandise manager for cosmetics at Lord & Taylor. "Sarah Jessica epitomizes everything we're all about. She's a New Yorker, a style icon and dedicated to this fragrance."
Parker, who made an appearance at Harvey Nichols in London last week that was said to have brought in almost $30,000, has a slew of events to promote her scent. In fact, she's skipping New York Fashion Week to travel to San Francisco, Chicago and Toronto in the next week and a half. She's also getting ready to send her almost three-year-old son, James, to nursery school — "with me there," she said — and looking forward to the Nov. 4 release of her movie "The Family Stone," which costars Diane Keaton, Rachel McAdams and Dermot Mulroney.
In October, Parker is set to begin filming "Spinning Into Butter," about the effects of hate crimes on a small liberal arts college in the Northeast. "My character plays the dean of students," she said of the film, written by playwright Rebecca Gilman. "She tries to find a solution to the problem, and it becomes a much more divisive issue in the school. It's an incredible story."