The Wild Ones

Whooping it up is back in style in Paris.

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Special Issue
WWD Scoop issue 11/24/2008

Whooping it up is back in style in Paris.

Faced with dreary financial prospects, a general ennui in today’s rule-bound society and a lackluster nightlife, a new wave of entrepreneurs is out to sharpen Paris’ after-dark act by opening a number of swank clubs across the city.

Offering premium liquors, dapper decor and live music, many of the venues’ anachronistic, speakeasy-style interiors are a nod to the good old-fashioned entertainment that was popular in the days before disco.

“They used to bring elephants into nightclubs. Politics has put an end to everything,” complains events producer, 25-year-old Adrien Maselli, who, along with his twin, Anthony, and older brother, Julien, 30, manage the club Chez Tania, staging wild masked balls, theme parties and a string of hot happenings, such as Amy Winehouse’s gig for Fendi’s after party in March, and a private bash for gallerist Thaddaeus Ropac.

“[Their parties] are totally different, exotic, fun and intimate, but also strange and eclectic,” comments designer Alexis Mabille. “Everyone is fed up with being sad and trashy….The Paris party scene is coming back.”

Since August, the dashing brothers (the twins modeled in John Galliano’s wacky people-of-all-shapes-and-sizes catwalk show in October 2005) have focused their efforts on Good Night Production, an events company that creates slick club nights for corporate companies and fashion houses. Most recently, they were behind Fendi’s Paris Fashion Week party in October for Dita Von Teese’s birthday at the Le Milliardaire club attended by Kylie Minogue and Sofia Coppola, with London “It” girls Pixie Geldof, Daisy Lowe and Alice Dellal manning the decks.

Adrien Maselli believes a growing sense of frustration among the city’s thirtysomethings has inspired a revival for glamorous abandonment reminiscent of the Roaring Twenties.
“Today you’re not allowed to drink and drive or make noise late at night. Smoking indoors is prohibited, AIDS put an end to free sex. We’re afraid of everything,” he says. “We’re out to prove that, despite all of the city’s red tape, we can do it. We can still put on
a damn good night.”

The brothers also are fueling a renewed zeal for dressing up to go out, channeling a partcabaret, part–Rat Pack vibe. “Certain nights we’ll do the Prohibition-era look and wear beautiful shirts and tailcoats, our hair slicked back with gel, but mainly we like to wear Dior Homme suits mixed with a pinch of Galliano for modernity,” Maselli says.


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