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With temperatures hovering at a sweltering 90 degrees, festivalgoers flocked to poolside fetes throughout the Coachella Valley. Guess kicked off Day One of its two-day Guess Hotel affair at the Viceroy in Palm Springs, drawing Camilla Belle, Hannah Simone and a newly-engaged Jamie Chung. Partygoers packed like sardines along the water’s edge, hoping to catch the perfect selfie moment against the inflatable toy-filled pool backdrop, more reminiscent of spring break than a music festival weekend. Wearing a Guess shirt, Finders Keepers bathing suit, and Tory Burch shoes, Brittany Snow popped into the VIP gifting suite to view the festival-appropriate outfits on display. “I’ve come here before and I’ve raged a lot more,” admitted Snow, who said the Guess party was the only event on her radar outside the festival. “Because I’m older, I’m a little more tired,” laughed the actress, who is on a week-long break before heading back to Baton Rouge to film “Pitch Perfect 2.”
Stylebop.com, Harley Viera-Newton and Langley Fox Hemingway also hosted a bash at a rented estate that drew Caroline de Maigret, Rebecca Dayan, and Lily Kwong as well as musicians Dev Hynes of Blood Orange, Z Berg of The Like and Mickey Madden of Maroon 5. Guests sat in teepees on the lawn and listened to the musical stylings of Ramona Lisa, aka Caroline Polachek.
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The selfie set was also out in full force at the Marc by Marc Jacobs Eyewear bash at the Ace Hotel & Swim Club, where guests were encouraged to “Tweet to Treat” by posting a photo of themselves to social media with the hashtag #MBMJSunnies in return for a frozen lemonade (the rare camera-averse left the affair thirsty). Guests including Clint Eastwood’s daughter, Francesca, and Jesse Metcalfe wandered through the brand’s pop-up sunglasses boutique and hung poolside as fellow attendees indulged in a game of life-size Jenga and ping-pong on a pastel-colored table. Also in attendance was Nicole’ Richie’s 15 year-old sister Sofia Richie, who stood out from her peers with her sophisticated outfit pairing of a Topshop tee, Opening Ceremony skirt, Balenciaga sandals, topped with Cartier bracelets and House of Harlow necklaces. “I’ve got to rep my sister,” she explained. The budding fashionista is also a Coachella vet, marking her fourth year at the festival. “My sister came for a long time, so I was one of those raver babies out in the crowd [with her]."