Women’s Wear Daily
04.16.2014
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Stefanel Party in Berlin...Computer World...Eye on The Prize

“Cashmere is no longer about old-fashioned twin sets,” laughed Giuseppe Stefanel about the brand’s new range of feather-light cashmere.

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Giuseppe Stefanel and German Vogue Editor-in-Cheif Christiane Arp

CASHMERE AND CONCRETE: “Cashmere is no longer about old-fashioned twin sets,” laughed Stefanel’s chief executive Giuseppe Stefanel about the brand’s new range of feather-light cashmere that was used to build a 27-piece collection including tops, leggings, long cardigans and even floor-length evening dresses. The clothes were presented in a windowless, five-story concrete Second World War bunker in Berlin, which now houses the extensive art collection of advertising executive Christian Boros. Works by Olafur Eliasson, Hendrik Olesen and Santiago Sierra are installed in the building, and designers Dirk Schoenberger and Kostas Murkudis were among those ogling the art. Stefanel plans to expand the cashmere range each season. “We are working with a jeweler in London on some items to accessorize the range, and we also want to do everyday items such as slippers,” said Stefanel.

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