parties
parties

'Sex Tape' Premieres in New York

Don't let the title fool you — the film starring Jason Segel and Cameron Diaz is a love story.

parties/news
View Slideshow

Don't let the title fool you — “Sex Tape” is a love story.

“The moral of the story is to keep the romantic relationship with your significant other at the forefront,” explained Jason Segel at the film’s premiere on Monday night at Manhattan’s Regal Union Square theater. “There are a million things that get in the way — jobs, kids, responsibilities — and the next thing you know, it’s 10 years in and you’re not having the type of relationship you used to have. You need to remember every day to renew that.”

Despite a passing summer shower that drenched the red carpet, the screening brought out a kaleidoscopic crew of famous faces — Judd Apatow, Art Garfunkel, Nicky Hilton, Ira Glass, Rachel Antonoff, Hannibal Buress and Estelle. Segel’s costar and fictional sex-tape partner, Cameron Diaz brought up the rear, clad in a watercolor Vionnet frock. Like Segel, Diaz chose to focus on the emotional aspect of the film. “You’ve got to communicate with one another,” she preached.

The film, directed by Jake Kasdan, centers around — yes, a sex tape, made by married couple Segel and Diaz. After the tape is accidentally uploaded online by Apple’s elusive iCloud, a series of expected comical high jinks ensues as the duo attempts to retrieve the leaked copies. The ultimate lesson here: beware the perils of modern technology. Yet the cautionary tale did not dim the glow of iPhone screens that inundated the film’s after party, held at The Brickwood. Katrina Bowden and Lena Hall secluded themselves on a plush chaise, posing for a quick photo together, while “Catfish” actor and producer Nev Schulman — no stranger to technological misbehavior — attempted to trade numbers with a model type.

Segel, tucked away in the VIP section, was victim to a crush of flashing cameras as photographers and revelers alike tried to get a shot of the towering actor. Upon his publicist’s instruction to pose alongside Kasdan for WWD, Segel laughed incredulously. “Women’s Wear Daily wants a picture of me? Wait, is that a real publication?” Kasdan nodded affirmatively — his leading man was not being journalistically Catfish-ed. “This is so cool!” Segel said, slinging his arm over Kasdan’s shoulder. “Is this going to be the cover?”

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false