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"My cast isn't Miu Miu — it's Prada — but at least I'm brand loyal," said Jamie Campbell Bower at the opening party for the new Miu Miu store on London's Bond Street Friday night. "I broke my ankle shooting an action scene in 'Camelot'," he added, referring to his injured leg and to the TV series starring Joseph Fiennes and Claire Forlani that will air in the UK and the US next year. Fellow actress Bonnie Wright was more on-message with her Miu Miu outfit. "It's been a long love affair that I've had with Miuccia and this brand," she said.
Guests, including Germano Celant, Tanya and William Ling, Chloe Moretz, Marigay McKee and Averyl Oates, ventured into the freezing cold night to visit the 4,000-square-foot store with its gold interiors and shiny metallic lamps and fixtures. "We should all be wrapped up in duvets in bed," said Oates. Ling, on other hand, said there was no way she was going to miss the party. "Miu Miu is Narnia," she said. "You walk into that wardrobe, and the big never-ending story unfolds."