WWD.com/eye/parties/john-varvatos-rocks-london-7861913
parties
parties

John Varvatos Rocks London

Ringo Starr and Iggy Pop were among guests at boutique event.

ROCK OF AGES: London’s Conduit Street was closed off Wednesday night to make way for a lineup of longtime celebrity crooners who were invited to the opening of John Varvatos' first European store in London.

"They’re all here!" Varvatos said of guests Ringo Starr, the face of the designer’s fall 2014 advertising campaign, Paul Weller, Iggy Pop, Miles Kane and Jimmy Page.

“It’s like a dream of mine - first of all, as a kid to come to London – but [also] to be able to open a store here - our largest store in the world," said the designer, who walked down the black carpet leading to the store with Starr, Page and Pop.

A London Routemaster bus parked out front was a signpost of the party for guests, who also included Leah Weller, Nat Weller, The Struts, Paul Cook, Say Lou Lou and Dan Stevens.

Swedish rock band The Hives held a private concert on the lower level of the Mayfair store, which opened Aug. 8.