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Isabel Marant Toasts a Year in Los Angeles

Milla Jovovich hosted an anniversary party for the Paris designer's boutique.

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Rosie Huntington-Whiteley Isabel Marant store Los Angeles 2013 WWD EYE

Rosie Huntington-Whiteley

Photo By Katie Jones

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MIXED SIGNALS: Fashion lovers including Dakota Johnson, Vincent Gallo, Beck, Marissa Ribisi, Scott Speedman, Jenny Lewis and Jeanne Yang, joined Isabel Marant on Thursday night to fete the one-year anniversary of the designer’s Los Angeles store on Melrose Place. Joy Bryant wore an Isabel Marant skirt she had bought in Paris 17 years ago.

When party host Milla Jovovich joined Marant to introduce the musical entertainment for the evening, Warpaint, the designer vociferously swooned over the actress. Jovovich confused it as Marant propositioning her. “In front of everybody? You are so French,” Jovovich coquettishly retorted. Later, Marant, whose collection for H&M is launching Nov. 14, explained her interest in spreading the fashion love.

“I don’t like snobbish fashion. I think fashion is for everybody. I am designing for all kinds of women, but, unfortunately, my clothes are quite expensive because they are produced in small quantities. Since all those [more affordable] labels exist, it is opening fashion to the wider public,” she said.