Gyakusou and 404 Not Fashion Parties Hit Tokyo

Diane Pernet was among partygoers at the Nike/Undercover and 404 Not Fashion events in Tokyo this week.

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Diane Pernet

Photo By Giovanni Giannoni

Parties have been thin on the ground in Tokyo this season but there were two notable happenings in the city this week. Wednesday night, there was the inaugural bash for Gyakusou, the Nike running line designed by Undercover founder Jun Takahashi. The event, which lasted some six hours, included a relay race between over thirty teams, including many Japanese celebrities and entertainment personalities. The party, which attracted the likes of fashion blogger Diane Pernet, also featured a live performance by the band Okamoto's, a documentary-style film of Takahashi and his running group, and a station where guests could customize t-shirts from the new line. The Gyakusou collection hits select Nike and Undercover stores on Saturday.


The following evening, Pernet participated in the opening reception for the 404 Not Fashion event, a four-day fashion, art and film festival held in conjunction with Japan Fashion Week at art space Tabloid. The event includes fashion shows by brands such as Odradek and Herchcovitch;Alexandre, fashion photo shoots by Rene Habermacher, Q&A sessions with special guests, and screenings of select fashion films that have been submitted to Pernet's A Shaded View on Fashion Film (ASVOFF) competitions. Pernet said she was inspired by the Japanese submissions, but wished there had been more of them. She also continues to be inspired by the creativity in Japanese fashion, despite the slowdown in the world economy and the industry in general. "Still people look great," she said. "They're really into their look and I love that. Because they have fun with it and they get it right."

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