Fashion's Night Out Festivities Move to Asia

Crowds form in Sydney, New Delhi, Tokyo and Beijing.

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The Fashion’s Night Out frenzy spread to Asia over the latter part of last week and on through the weekend.

Australia kicked off the party Thursday night. This was the first time Sydney participated in the event, which attracted the likes of homegrown stars Cate Blanchett and Miranda Otto.
Sydney Lord Mayor Clover Moore and a swag of local designers and models opened the event on the steps of the MLC Centre. More than 450 boutiques, along with the David Jones and Myer department stores, took part with fashion shows and installations.

The Australian Chamber Orchestra played at Tiffany & Co., which installed a candy bar for the night.  Otto popped down for champagne at Burberry while Blanchett joined Olympic gold medalist Ian Thorpe at Giorgio Armani.

Elsewhere, consumers performed DIY styling sessions in photo booths at Hermès, Gucci and Louis Vuitton. Vogue Australia commissioned photographer Max Doyle to conduct a live fashion shoot of Chanel’s fall/winter collection with two models in the basement of the brand’s Sydney flagship.

People came, in spite of the rain. “I was absolutely stunned how many people
were out – it was like a fete” said Vogue Australia editor Kirstie Clements, who is already planning next year’s event. “It’s that whole idea of the customer being part of the fashion experience. It’s loud and clear that that’s what they want.”

On Friday, the action moved to New Delhi, where  wannabe fashionistas mingled with Bollywood starlets. Held at Delhi’s marble and glass Emporio Mall, the event drew a crowd of several thousands.

Tarun Tahiliani, one of India’s biggest designers held a fashion show in which models paraded in traditional Indian saris and more edgy western cocktail dresses. Another leading designer, Suneet Varma, unveiled his latest design: the world’s longest sari.

Some of the night’s biggest attractions were limited edition t-shirts by designers Manish Arora and Rajesh Pratap Singh. They sold at 500 rupees, or $11, a pop.

“This is great”, said Rani Despande, a 30-year-old housewife of the event. “It shows that Indian designers are just as good as the others”.


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