Women’s Wear Daily
04.23.2014
parties
parties

Berluti Does Basel

The quirky sculptures Dutch artist Maarten Baas created for Berluti's were unveiled Tuesday night at the brand’s new Design District boutique in Miami.

By
parties/news
View Slideshow
Berluti Art Basel Alessandro Sartori

Alessandro Sartori

Photo By Neil Rasmus/BFANYC.com

MIAMI — At Art Basel Miami Beach, where so many fashion brands present their collaborations with artists, not all partnerships are created equal. Case in point: the quirky sculptures Dutch artist Maarten Baas created for Berluti, which were unveiled Tuesday night at the brand’s new Design District boutique here.

 

“It’s challenging to collaborate with artists if you take one collection and try to put together something that’s a look-alike — it’s not really a collaboration, but mostly ‘we were inspired by,’” explained Alessandro Sartori, Berluti’s artistic director. “This is different because we started from scratch. When we do a project together, we see sketches and we share ideas.”


Basel really switched into high gear on Wednesday, but Berluti’s bash was packed by that familiar mix of art-loving jet-setters such as Kris Van Assche, Andrea Dellal, Diana Widmaier-Picasso, Simon and Michaela de Pury, Alexia Niedzielski, André Saraiva and Scout LaRue Willis; fashion power-brokers like Michael Burke, and local movers and shakers like real estate developer Craig Robins and collector Carlos de la Cruz.


Baas’ tweaked takes on utilitarian bedroom furniture look a bit like they were hand-crafted from white Play-Doh but they have a touch of whimsy that’s actually, perhaps intentionally, an ideal counterpoint to Berluti’s more polished aesthetic.


“We say in France there’s a touch of insolence — l’insolence — and he has insolence,” said Pietro Beccari, Berluti’s chairman and chief executive officer.


Baas, who was Design Miami’s designer of the year in 2009, worked with Berluti on the pieces for about a year. At the Miami boutique, they are on display strewn with clothing and shoes — by Berluti, of course — as they might be in someone’s home.  “I saw this almost like a set design for a theatrical play,” Baas said. “It creates an atmosphere, but in my style, which fits into the Miami world and also with Berluti.”

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Eye


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or