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Before Jones made it to the podium, a troupe from the London Contemporary Dance School performed acrobatics wearing an array of Jones' hats and headpieces, for an audience who included Claudia Schiffer, Katie Grand, Giles Deacon, Jefferson Hack, Anouck Lepere, Rosamund Pike, Alexa Chung and Pixie Geldof. Other winners at the Swarovski-sponsored awards included Jimmy Choo for designer brand of the year, Matthew Williamson red carpet designer of the year and Rupert Sanderson accessory designer of the year. Meanwhile, knitwear designer Louise Goldin won the Swarovski Emerging Talent Award for ready-to-wear and footwear designer Nicholas Kirkwood won the Swarovski Emerging Talent Award for accessories.
But one of the highlights of the evening was Jourdan Dunn’s giddy acceptance speech on being named model of the year. In between tears, the model thanked her mother “but I’m sure she’d rather I thank her with a car or a mansion or something,” she said, before dissolving into laughter. Tailor Richard James was awarded a special bespoke honor for his designs, while photographer Tim Walker, known for his fantastical, whimsical shoots, won the Isabella Blow award for Fashion Creator.