WWDMagic: Chillin' in the Desert

A few ways to relax in Las Vegas after a day at the trade shows.

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The Sugar Factory American Brasserie at the Paris Las Vegas hotel keeps the sweet tooth satisfied 24/7. The 22,000-square-foot space features a restaurant, gelato cafe, chocolate lounge and — of course — a store.

“It’s fun and colorful, and there’s something for everyone,” said owner Steven Davidovici, who estimates an average of nearly 500 customers an hour on the weekends. More than 7,000 guests attended Sugar Factory’s grand opening in March hosted by Kim Kardashian, who carried in a special edition diamond-encrusted lollipop valued at $1 million. A retail version with a rhinestone stem is available for $25 at the store, which also has locations at The Mirage Resort and Casino and the Miracle Mile Shops inside Planet Hollywood.

The brasserie menu includes smoked salmon frittata, grilled black angus filet and decadent desserts like the $36 lollipop goblet for four and the 24-scoop King Kong sundae. The Chocolate Lounge serves a selection of chocolate fondues ranging from $28 for a tasting for two to $1,000 for an arrangement of Dominican dark chocolate and a bottle of Dom Perignon.

Nicky Hilton, Eva Longoria, Cee Lo Green and Carmen Electra have been spotted treating themselves to the new sweet spot.

Sugar Factory American Brasserie
Paris Las Vegas
3655 Las Vegas Boulevard South
Tel.: 702-331-5100
Hours: Open daily, 24 hours.

— Alexandria Geisler

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