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The Paris Scene: Couture

From new boutiques to fresh eats, visitors to Paris during couture week have plenty of extracurricular pursuits calling between shows.

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From new boutiques to fresh eats, visitors to Paris during couture week have plenty of extracurricular pursuits calling between shows.

PICK AND MIX


A slew of new stores awaits visitors to Paris this season. On the Right Bank, Tom Ford has opened his second boutique, on Rue Saint-Honoré at the corner of Rue Cambon. Unlike his first store, which was dedicated to men’s wear, the 5,800-square-foot emporium sells men’s and women’s ready-to-wear in addition to accessories, jewelry, eyewear, fragrances and made-to-measure pieces.

French contemporary brand April, May, known for its rock-chick-meets-Parisienne aesthetic, has opened its first store in the Marais. The brainchild of the label’s cofounder and designer, Diane Goldstein, the 800-square-foot space has taken its design cues from the area’s art galleries, with wooden floorboards contrasting with sections of raw concrete wall. Across the river, Rue de Grenelle boasts two boutiques dedicated to women’s wear, a stone’s throw from department store Le Bon Marché. Paul Smith has unveiled its fifth shop in the French capital, with distinctive features including walls lined with photographs by Irving Penn and Henry II antique furniture. A few steps down lies Surface to Air’s second Paris boutique. Like its previous stores in Paris, New York and São Paulo, it is designed by architect Federico Masotto, who has decked out display units with opulent red and blue marble.

Tom Ford, 376-378 Rue Saint-Honoré, 75001 Paris. Tel.: +33-1-42-60-40-26. Open Mon.-Sat. 10 a.m.-7 p.m.

April, May, 51 Rue des Francs-Bourgeois, 75003 Paris. Tel.: +33-9-67-25-78-60. Open Mon.-Fri. 11 a.m.-7 p.m., Sat. 11 a.m.-7:30 p.m., Sun. 11:30 a.m.-7 p.m.

Paul Smith, 32 Rue de Grenelle, 75007 Paris. Tel.: +33-1-44-39-00-40. Open Mon.-Sat. 10:30 a.m.-7 p.m.
Surface to Air, 22 Rue de Grenelle, 75007 Paris. Tel: +33-1-42-22-48-40. Open Mon.-Sat. 11 a.m.-7 p.m.


— Joelle Diderich

NEXT: Nobu Alights >>

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