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The Berlin Scene

A smattering of stats, places to check out and some trade-show news.

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Special Issue
WWD Berlin Preview issue 01/09/2013

X Box: Berlin’s contemporary trade fair Premium makes it a policy to feature unexpected and hard-to-find merchandise every season. But to celebrate the show’s 10th anniversary, Premium invited some of its favorite brands to create a limited edition collection, which will be available for ordering exclusively at the participant’s Premium stands in January. In addition, a small sampling will be on sale to the public at Premium’s in-house store, F95, with all proceeds donated to charity projects chosen in cooperation with betterplace.org.

Rising to the occasion: Adidas SLVR by Dirk Schönberger, B.Belt, Becksöndergaard, Bellerose, Burlington, Duvetica, Elfcraft, Falke, Gabriele Frantzen, Johnstons Cashmere, Liebeskind, Montgomery, RPL Maison, Scarosso, Warm-Me, Vain Luxuries and Zoe Karssen. While the only common denominator is a predilection for individual style, many items in the limited range feature a 10-year “X” birthday logo or Premium’s signature crown.

— M.D.

Premium
Station-Berlin,
4-6 Luckenwalder Strasse
Tel.: +49-30-629-0850
Web: premiumexhibitions.com

NEXT: Stats Quo >>


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