Shopping Blocks

These under-the-radar neighborhoods are quickly becoming go-to destinations for savvy urban shoppers.

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Photo By Yukie Kasuga

Appeared In
Special Issue
WWD Fast issue 01/15/2009
Just one subway stop away from Shibuya’s high-rise department stores and neon-lit landscapes, Daikanyama offers visitors a quieter, more laidback side of Tokyo. This hilly neighborhood has a vaguely European feel to it and it’s brimming with a unique mix of stores and cafes. Loveless (20-23 Daikanyama) is one of Tokyo’s hottest multibrand stores, and its flagship in Aoyama attracts scores of shoppers passing through the city, from fashion-conscious tourists to style-savvy celebs such as Lindsay Lohan. A few months ago, the famed retailer opened its second outpost in Daikanyama. This smaller store stocks a broad assortment of its private label apparel and accessories as well as pieces from brands like Tequila Soda, Alice + Olivia, Carlos Miele and Amsterdam-based label Pauw.

The same shopping center houses the newly opened WR (20-23 Daikanyama), a store focusing on stylish items for young working women, such as knit dresses and leather capelet jackets. Yui Tsukida, who worked at Maria Luisa in Paris for six years, oversees the creative direction of the store.

(20-23 Daikanyama) is just around the corner. This label, designed by Kazuaki Takashima, is always a highlight of Japan Fashion Week. It’s known for its quirky streetwise designs, which include coats with glove-shaped pockets and sweatshirts with bunny ears coming out of the hoods.

Just down the street, nakEd bunch (19-11 Daikanyama) offers up more relaxed notions of Tokyo style with fresh takes on sportswear, including flared fleece parkas and leggings with images of deer stenciled on them. The line’s designer is illustrator Ed Tsuwaki, who has worked for Italian Vogue.

Shoppers also should swing by CA4LA (17-5 Daikanyama), pronounced “kashira,” which means head in Japanese, to check out a vast range of hats, from a knitted cap with furry trimmings to a wide-brimmed derby hat. T-shirt fanatics should head to specialty retailer Beams’ recently opened concept store Mangart (19-6 Sarugaku). Just like its flagship in Harajuku, this shop features a conveyor of hanging T-shirts; however, all the ones sold here bear the designs of a manga or comic book artist.
—Amanda Kaiser

NEXT: Shopping Blocks in London >>
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